Safety Cat
Personal safety is for p*ssies. At least, that’s what traditional, fear-based rules tell us: Avoid dark stairwells. Don’t take side streets. Never go alone.
But Safety Cat, the cute, cut-throat self-defense keychain, challenges those rules with protection that’s as empowering as it is effective. We targeted college campuses with seriously sassy messaging to prove that brass knuckles really are #justgirlythings.
Print, OOH, web, merch
